Marketing Officer

The Kenya Institute of Management (KIM) is the hub of management and leadership excellence providing the highest quality professional and institutional development programs for greater growth and expanded opportunity. Our mission is to steer and champion excellence, integrity and competitiveness in individuals and organizations. The Institute hereby seeks to recruit results-oriented and self-driven experienced professional to join our team for the position below:

Marketing Officer

The jobholder responsible for coordination of the Institute’s marketing campaigns and activities related to revenue generating Units internally and externally as guided by the corporate marketing strategy, plans and policy

KEYRESPONSIBILITIES

• Formulate and execute of marketing plans in liaison with Unit Managers and other Functional Heads. 
• Timely development, processing and dispatch of marketing materials such as brochures, flyers, posters and card to the user units. 
• Generate live leads and make follow ups to be able to convert them into business 
• Implement Institute’s marketing policy at the user Unit to ensure total compliance 
• Oversee creation of advertisement and marketing materials to promote KIM products 
• Participate in evaluation of marketing activities to measure its effectiveness. 
• Coordinate internal marketing activity schedules to avoid overlap o and ensure proper planning and facilitation 
• Lead implementation of Go-To market campaigns to reach the target market in a timely manner and ensure quicker return on investment (RoI). 
• Prepare monthly marketing reports on all marketing activities that have been implemented and keep records of the same 
• Prepare marketing budgets in consultation with Heads of Functions and Regional Managers. 
• Develop and implement plans aimed at strengthening relationships with the media organisations to ensure the most effective messaging and positioning of the KIM Brand. 
• Undertake marketing activities using digital platforms such as websites, Facebook, twitter, LinkedIn, Instagram, Google ad and provide social media performance monitoring reports to enhance planning for future -marketing activities.

KEYPERFORMANCEINDICATORS

a)  Increasebrandloyaltyandequity

b)  Greaterbrandvisibility

c)  Compliancetopbudgetprovision

d)  CompliancetoInstitutepoliciesandProcedures

e)  Numberoflinkagescreatedthatcanleadtobusiness

COMPETENCIES

Technical

a)  Computer Literacy

b)  EnterpriseResourcePlanning(ERP)

c)  CustomerCareskills

d)  Public Relations

e)  Report writing

f)  Networkingskills

g)  Business Development skills

h)  Marketing skills

KNOWLEDGEANDEXPERIENCEREQUIRED:

a)  BachelorDegreeinMarketingorrelatedfield.

b)Three(3)yearsofrelevantworkexperienceintheserviceindustry.

InterestedcandidatesareadvisedtosendanApplicationletterinMSWordformattotheemailaddress:

recruitment@kim.ac.ketoreachusbyOctober06,2023.

In addition, please attach a curriculum vitae that contains details of your qualifications, experience heldrelevant to this role, current and expected salary. Include your day and evening telephone numbers,emailaddress, namesand addressof three professionalreferees.

NB:Lateapplicationswillnotbeconsidered.Onlyshortlistedcandidateswillbecontacted.KIMis anequal opportunityemployer.