Wed, Mar 4, 2020 11:50 AM
A diploma in tours and travels is accessible worldwide. While the course is obviously pursued differently in various parts of the world, the baseline is the understanding of geography, trends in how people travel, and the growing needs and demands of the tourism industry. A good institution ought to offer a course that has a global outlook to enable the students pursue this course globally. Furthermore, tourism in itself is an international field requiring the knowledge of various cultures and societies; modern, and traditional.
Trends have shown that millennials are some of the largest contributors to the field of tourism. The only other group travelling at this rate is older, possibly retired persons. Both groups share the ability to travel without the challenge of responsibility. Millenials are however at a different capability financially but we shall discuss this later. To that end therefore, there is a growing need for millenials to take up this course and inform, and shape the way tours and travel is pursued. Companies looking to start up or expand must also tap into the resources of millenials that have studied this course if they want to do well.
Millenials have truly revolutionized the tourism industry. As aforementioned, although they do have what is commonly referred to as wanderlust, they lack the financial capability to pursue traditional tourism. As the saying goes, necessity does truly birth invention. To cut costs, millenials have invested in the air bed and breakfasts as opposed to traditional hotels. Furthermore, they often travel with friends and family and thus group deals and opportunities largely appeal to them. To understand and tap into this great market, the teaching and learning of this course must consider the way tourism is pursued in the contemporary world, with the changing needs of millenials.
Technology is one of the key markers of the millennial age. Pretty much everything has become available online, and can be done online. Hotels, resorts and even travel agency companies have largely shifted their marketing energies online. As millenials are constantly on their phones and other gadgets, your traditional billboard or television advertisement would probably miss them. Companies have now resorted to creating Instagram feeds and Facebook pages where they outline their services and even more importantly, pictures of their facilities. To understand the contemporary course in tours and travels, one must look at the digital revolution, and also the new form of communication allowed by digitized services and interaction.
A diploma in tours and travels today is likely to get you hired in a world that often renders millennials jobless. The nature of the course is engaging, relevant, and highly practical. While traditional occupations like medicine and law would require you to pursue a degree, this course can be pursued with a diploma. This is because the course demands quality analytical skills of trends, patterns and the fast paced world of tourism.
A diploma in tours and travels should be pursued by millenials, and is built to cater to their needs. For more information Contact: kim@kim.ac.ke or Tel. +254719054101. #Futureskills #FIR #Learning #Unlearning #Relearning #Upskilling