Business Intelligence and Research Unit conducts internal research and external research aimed at driving Institutional excellence and Competitiveness. The unitâs role includes leading and managing the Institute's research activities, developing processes, selecting and analyzing appropriate data & information, and administering a scientific approach to data gathering, consolidation, and dissemination of research findings. This position will also align the research agenda with KIM functions /business agenda.

Strategic Objectives

To develop research products that will distinguish the institute as a respected research centre in matters of institutional governance, leadership, management and excellence in Kenya , Rwanda and Southern Sudan

  • To utilize research in informing the KIM new product development and product improvement (feasibility studies, new product research, market analysis and tracking services)
  • To Create and build a management research journal
  • To Establish research partnerships and collaborations to seek research funding/grants
  • To provide research support services to KIM business units

This unit has carved itself in providing research solutions to public, not for profit and business organizations externally through stakeholder satisfaction surveys (internal and external), Human Resource based surveys, market surveys and situational analysis surveys.

Below is a synopsis of some key surveys carried out:


Stakeholder Satisfaction Survey

Stakeholder Satisfaction Surveys encompass the internal (employees) and external (customers & clients) stakeholders of an organization go to the extent of establishing and measuring their satisfaction with the organization. Recommendations are hence made on improvements needed on service provision to the target groups.

Throughout the global marketplace, Stakeholder Satisfaction Surveys are often regarded as the most accurate barometers to predict the success of an organization. Because they directly ask about the critical success factors of a business, if done effectively, Stakeholder Satisfaction surveys can deliver powerful incisive information and provide ways to gain a competitive edge. When measuring stakeholder satisfaction, companies can gather critical feedback about questions similar to the following: how satisfied are you with the interaction/service; how likely you are to seek service again are and how likely you are to recommend the organization to others.

Salary Surveys

Salary Surveys are tools used to determine the average compensation paid to employees in one or more jobs. Compensation data, collected from several employers, is analyzed to develop an understanding of the amount of compensation paid. Surveys may focus on one or more job titles, geographic regions, employer size, and or industries. The outcome is bench-marked to prevailing market rates and recommendations made for a revised salary and benefits structure. We were able to incorporate comparator organizations collected and data analyze the outcome ending up with a comparative data sheet.

Market Surveys

Market Surveys seek to gather, record and analyze data and information about customers, competitors and the market. The information can have varied uses depending on structure of methodology. It may be used to help create a business plan, launch a new product or service, fine tune existing products and services, and expand into new markets. Market research can be used to determine which portion of the populationwill purchase a product/service, based on variables like age, gender, location and income level.

Organizational Situational Analysis

This research product seeks to analyse the internal systems of an organization that work towards meeting the organizational goals. Main units of focus are: Procurement, Human Resource, Finance and Administration. Policies and guidelines in the systems are assessed for presence, relevance, effectiveness and level of implementation. The situational analysis is undertaken thorough short rapid interviews with employees and an extensive review of organizational policies that touch on service to the internal and external customers.

Omnibus Surveys

Omnibus surveys are studies that gauge multiple issues and are carried out periodically (monthly, quarterly etc) to gauge current issues in the business environment. The issues may be sector specific or general depending on issues requiring investigation. The Omnibus targets multiple clients rather than one and seeks to synergize expectations in one survey.

The advantage of the Omnibus survey is that it is cost effective to the client organization because they get to pay only for the questions that they contribute. The study tool consists of initial sector wide questions and a separate section for contribution from interested organizations. The survey ideally targets general consumers represented by all social groups, age groups and educational levels and is therefore relevant for market oriented organizations who may want to learn their present and prospective customers better.

Profile of our clients

IPAS Africa Alliance: Ipas is a global nongovernmental organization dedicated to ending preventable deaths and disabilities from unsafe abortion.

Project Description: This was a salary survey undertaken to establish whether the compensation and benefits package offered in the organization is at par with the market rates and also establish whether the IPAS reward package is adequate under the prevailing conditions in Kenya. Recommendations were made from the survey that informed the salary and benefits review.

Centre for Corporate Governance, Kenya

Project Description: A study on Corporate Governance Practices among SMEs in Kenya. The study involved SMEs (over 200) drawn from all parts of Kenya. The research findings were disseminated to stakeholders in a forum organized by CCG on Aug 2010.

National Housing Corporation

Project Description: Undertake a survey/study to establish the customer satisfaction and perceptions expectations of NHC’s Service delivery; Compute the index of customer satisfaction to establish a baseline; Formulate an instrument of measuring/monitoring customer satisfaction at NHC; Make measurable recommendations on how to bridge the variance (if any) in customer satisfaction at NHC and; Make measurable recommendations on how to bridge the variance (if any) in customer satisfaction at NHC.

Government of Kenya: - (Ministry of Industrialization) JITIHADA:

National Business Plan Competition (JITIHADA) Aftercare Project worth US $130,000.

Project Description: The project involved Design and Implementation of National Business Plan Competition (JITIHADA). The project had four stages of implementation as follows:

  1.  Applying for participation (over 2000 applications were received; about 60% of the applicants were youth).
  2.  Screening/judging, training and mentoring of 40% of shortlisted participants to improve their business plans to compete at provincial level. 40 best entries were identified at this level and won different provincial awards.
  3.  Additional mentoring was conducted on the 40 selected entrepreneurs to assist them develop winning plans. The 40 selected enterpreneurs were judged and the best five(5) won National awards. (4) Post competition: - a range of aftercare services including financial linkages, incubation and other business development services will be provided to participants during the second phase of the project expected to take place starting in October 2010


Rural Water Supply and Environmental Programme (RWSEP) Ethiopia

Project Description: The project involved hosting a team of 20 Ethiopians, conducting a training program for them and taking them to around to see real Community based projects on the ground..


International Labour Organization (ILO)

Factors affecting women entrepreneurs, including women entrepreneurs with disabilities, in the MSE sector in Kenya.

Project Description: Identifying and assessing the impact of community and/or family support on women entrepreneurs with and without disabilities and their enterprises;

identifying and assessing differences in personal entrepreneurial characteristics as well as business development aspirations between female and male entrepreneurs;

consolidating and analyzing economic, socio-cultural and other constraints impacting women entrepreneurs with and without disabilities.


Constituencies Development Fund Board

Project Description: Customer Satisfaction Survey The main objective of the customer satisfaction survey was to determine the Board's customers and other stakeholders' current level of satisfaction, their expectations regarding its services and perception of service delivery

Pest Control Board

Project Description: Baseline Surveys: Employee Satisfaction, Customer Satisfaction and


Corruption Survey

Recent Studies

A Study on Youth and Women Entrepreneurs’ Preparedness in Kenya: A Case Study of the Kenya Youth Enterprise Development Fund and Kenya Women Enterprise Fund Beneficiaries using the TRISTART Business Evaluation Tool.

Key Findings:

61.3% of the women entrepreneurs and 48% of the youth surveyed have less than 50% likelihood of business success.

Majority of (98%) scored 0 -25% on market and technology. An indication that entrepreneurs are not well prepared in market and technology and yet they operate in a business environment that is technologically advanced. This explains why half do not apply new methods or technology to provide products/services at lower cost.

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